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Class Schedule

Session I – 1/28 
Session II – 2/4
Session III & IV – 2/11 & 2/25
Session V – 3/4
Session VI – 3/11
Session VII – 3/25 (1st Mid Term Due)
Session VIII – 4/1
Session IX – 4/8
Session X – 4/15
Session XI– 4/22  (2nd Mid Term Due)
Session XII – 4/29
Session XIII – 5/6


Session I – 1/28 

Introductions & Expectations / Talk about objectives of the class

Review syllabus and class work flow

Create Class Web-site

Explanation of Class Presentations

In Class Discussion:                   Making of the President (Chapter 4 in particular)

In Class Screening:                    ‘Primary’

Module One (Campaigns and Campaigning)

Session II – 2/4
Propaganda, Politics, & the Origin (and Expression) of Ideas

“In the Beginning there was the Word”

Please read the following before arriving in class:

In Class Discussion:                   Messages and Media (“In the beginning there was the word”)

Propaganda, Politicians, and the Origin (and expression) of Ideas

In Class Screening:

Session III & IV – 2/11 & 2/25

Media, Messages, and More

Media AS the Environment

Please read the following before arriving in class:

In Class Discussion:                   Orality, Literacy, and Electronic Media

Guttenberg & “Unintended Consequences”

In Class Screening:

  • Chrysler (½ time in America) spot
  • NY Presbyterian Hospital (little girl) spot
  • Cancer Centers of America
  • GE Appliance Park/Cancer Patients/Jet Engine) Spots

Additional reading:

Additional In Class Discussion:                  How things work – not how you’d like them to work

Do you want to be Right – Or do you want to WIN?

Session V – 3/4

Campaigns and Elections

Campaign Structure and Organization

Campaign Messaging (Intellectual & Emotional)

Please read the following before arriving in class:

Session VI – 3/11

Framing the Message and Following the Money

Lessons in Media Literacy (and Citizens United)

Please read the following before arriving in class:

Also, please screen the following movie before arriving in class

  • War Room

In Class Discussion:                   Framing the message (and following the money)

Module Two (Campaign Components)

 

Session VII – 3/25 (1st Mid Term Due)

The Candidate

Intellectual Content / Emotional Content / Raising Money

The Prose of Policy, and the Poetry of Politics

Please read the following before arriving in class:

Also, please screen the following movie before coming to class:

  • Robert Redford, in Michael Ritchie’s: “The Candidate”

Further Discussion:                   The continuous campaign

 

Session VIII – 4/1

The Political Consultant & Campaign Strategist

Who’s in charge, here?

Please read the following before arriving in class:

  • Joe McGinnis: The Selling of the President
  • Bowers & Daniels: Inside Political Campaigns (Excerpts)

Also, please screen the following documentaries before coming to class:

  • Cocalero
  • Our Brand is Crises

In Class Discussion:

Elections are Always about the Future

 

Session IX – 4/8

Survey Research & Polling

Issues and Values (No one ever changes their mind)

Predictions and Predilections

Please read the following before arriving in class:

In Class Discussion:

Polling doesn’t tell you who will win. Polling tells you how to win.

 

Session X – 4/15

Management, Organization, and the “Field”

The Ground Game

Trench Warfare – Door to Door

Technical Warfare – Finding the Look Alike(s)

Getting out the vote – or Not?

Please read the following before arriving in class:

  • Sasha Issenberg: Victory Lab (Excerpts)

Additional Readings to be selected

Module Three (Campaigns and Communications)

 

Session XI– 4/22  (2nd Mid Term Due)

Crafting Campaign Commercials

The Passing Game

Radio, Television, and Print (from graffiti to word clouds)

Don’t let the facts get in your way

Please read the following before arriving in class:

  • Brooke Gladstone: The Influencing Machine

Additional Reading

  • Look and then Look Again Bill Marsh NYT 8/23/09
  • Hamas Shifts from Rockets to Culture War Ethan Bronner NYT 7/24/09
  • On TV, An Afghan Unit Challenges Tradition Rod Nordland NYT 11/21/10
  • Iranian Opposition Leader Announces Robert Worth NYT
  • US Turns to Radio Thom Shanker NYT
  • The Lede: How the Kony Video Went Viral J. David Goodman & Jennifer Preston NYT 3/9/12

In Class Discussion:                   If it’s on TV, it must be true

Documentary – and Documentary Style

 

Session XII – 4/29

Right Message – Right Media

News Media, New Media and Social Media

Dancing with Wolves

Not Knowing More – but More Ways of Knowing

Networks and Networking

Please read the following before arriving in class:

In Class Discussion:                   “At the crossroads of the future stand a thousand guardians of the past”

‘Occupy Wall Street; Occupy Media’ – Media Activism

 

Session XIII – 5/6

Political (Media) Activism

The Rise of the Ballot Initiative: From Medical Aid for North Vietnam to Medical Marijuana in California

The Occupy Movement: From Wounded Knee to Wall Street

Please read the following before arriving in class:

Bill Zimmerman: Troublemaker (excerpts)

Additional Reading

Occupy Movement Regroups Erik Eckholm NYT 2/12/12

Campaign Stops: Share the Marbles Jonathan Haidt NYT 2/20/12

The Port Huron Statement at 50 Sam Roberts NYT 3/4/12

Tidal: Occupy Theory, Occupy Strategy Issue 2 March 2012

In Class Discussion:                   Patterns and Predictions

Session XIV – 5/13

Further Thoughts and Conclusions

Please read the following before arriving in class:

In Class Discussion:                   Past, present, and future use of media and messages in campaigns.

Final Project Presentations

 

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Discussion

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