Words & Images

This category contains 2 posts

Troy Library: Book Burning Party

Back by popular request, a video chronicling the saving of a library in Troy, Michigan. Their ad campaign highlights the significance of finding the right responsive chord: people are more morally adverse to burning books than paying higher taxes. It’s also a great example of framing–changing the frame to change the conversation. Savvy use of … Continue reading


A brief response to the movie “No” (2012). Background: Based on an unpublished play, the movie centers around the 1988 Chilean national plebiscite; a national referendum to determine whether Augusto Pinochet would be allowed to extend his rule for another eight year term. Citizens would either vote “Yes” or “No,” and although many at first … Continue reading