New Media and Big Data

This category contains 4 posts

Gingrich, the twit of Twitter

Reflecting on Michelle’s in-class presentation on the use of Twitter in the last campaign, I remembered this excellent Daily Show segment about Newt Gingrich and his failed grasp of Twitter during the 2012 Election cycle. Michelle in fact pointed out in her presentation that Gingrich did poorly in his use of the social media platform. … Continue reading

How Well Do Online Advertisers Know Us? Not At All, New Study Says

At this point, it is a somewhat universally known, if not happily accepted, fact that online advertisers watch our activity on the Internet and then claim to know the kind of people we are.  However, new research out from Seattle firm Enliken suggests that the inferences they’re drawing can be wrong over half the time. The survey … Continue reading

Data as a Resource

“IBM Chairman, President, and CEO Ginni Rometty discusses the use of “big data” and the ways in which organizations are learning to compete in a new landscape.” Watch: ~07:20 to 15:30 (esp from 14:00 and after, although I highly recommend watching the entire thing)   One major implication of “big data” that is available to … Continue reading

Star Trek and Social Media

It seems as if up-and-coming politicians are learning from the mistakes of campaign pasts and making social media an integral part of their communications strategy. Cory Booker, who is not new on the political scene but recently hailed as the Democratic Party’s rising star, uses social media constantly to interact with his followers, and urges … Continue reading