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Troy Library: Book Burning Party

Back by popular request, a video chronicling the saving of a library in Troy, Michigan. Their ad campaign highlights the significance of finding the right responsive chord: people are more morally adverse to burning books than paying higher taxes. It’s also a great example of framing–changing the frame to change the conversation. Savvy use of … Continue reading

This blog is for the Spring 2013 iteration of NYU graduate course "The Fundamentals of Political Strategy and Campaign Management," taught by Eli Bleich, former Carter campaign manager and old hand in the political strategy industry. Posts are contributed by students, covering everything from the history of communication, political and otherwise, to the most current concerns of the citizens, politicians, and consultants trying to figure out how to conduct politics in a digital world.

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